Every guide deserves to know
who they are leading.
PersonaTour uses visitor identity research and AI to give tour guides a personalized briefing before every tour — so every guest feels truly seen.
See PersonaTour in action
A 2.5 minute overview of the platform.
One platform. Three perspectives.
For tour companies
Manage tours, guides, and clients in one place. Every guest receives a personalised pre-trip survey automatically. Every guide arrives prepared.
For tour guides
Your Daily Commute briefing tells you exactly who is in your group — their identity type, what they care about, and what will make this tour memorable for each of them.
For guests
A short survey before your tour tells your guide who you are. What you want to discover. What you need to feel comfortable. Your experience becomes personal.
The difference between a good tour and an unforgettable one
Pre-trip survey
Each guest completes a research-based survey before the tour. Identity type, context preferences, what they are excited to discover, and anything their guide should know.
AI Daily Commute
On the morning of the tour, the guide receives a personalised AI briefing — a detailed group analysis with specific actionable tips for every person in the group.
Long-term memory
Six months after the tour, guests are asked what they still remember. Because lasting memory is the true measure of a great experience.
Built on peer-reviewed learning research.
PersonaTour is grounded in the Contextual Model of Learning and visitor identity research — the same frameworks used in world-class museums and national parks, now available to every tour guide before every tour.
Learn more about the research